Archive | 05/02/2011

Ford Named Full Line Automotive Brand of the Year 2011

The Ford Motor Company recently took the top spot as Full Line Automotive Brand of the Year in the 2011 Harris Poll EquiTrend study, a comprehensive analysis of automotive brand strength implemented by Harris Interactive, one of the world’s leading market research firms. The results are based on a nationwide consumer survey that looks to such areas as brand equity, consumer connection, commitment, brand behavior, brand advocacy and trust.                             http://www.fordinthenews.com/ford-named-full-line-automotive-brand-of-the-year-2011/