Ford Brings New Energy to the 2014 Fiesta. Introducing celebrity spokesperson Ken Block!

In a dramatic effort to change the perception of Ford Motor Company, Ford is sponsoring millennial race car driver Ken Block with a special performance 2014 Ford Fiesta ST. Ken Block is known as much for his use of social media to interact with friends and fans as he is for driving all out on the race course. Ken is devoted to keeping his Facebook page fresh and for mentioning his sponsors every chance he gets.  Ford is counting on this fresh young tire squealing, doughnut spinning driver to connect with the young target market for the refreshed 2014 Ford Fiesta and performance 2014 Ford Fiesta ST arriving at Future Ford this spring.

Ford Brings New Energy to the 2014 Fiesta. Introducing celebrity spokesperson Ken Block!

http://www.flickr.com/photos/futurefordsacramento/8673898900/

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