Mac or Cheese? Ford’s Combination of Performance and Fuel Economy Means Buyers Don’t Have to Choose.

With Ford Motor Company building more smaller and midsize vehicles for millions of empty nesters and younger millennials their challenge is how to capture their attention with advertising. Promoting the theme “and not or” Ford rolls out a new advertising campaign in TV and print next month and run for the rest of the year.

By focusing on individual vehicles such as the Ford Fusion, Ford Focus, Ford Fiesta, Ford Escape and Ford C-Max crossover with the message of performance “and not or” fuel economy, Ford is hopeful of increasing sales in the “super segment” of vehicles listed above.

http://www.freep.com/article/20130323/BUSINESS01/303230014/Ford-targets-empty-nesters-and-millennials-with-midsize-smaller-products

, ,

Comments are closed.